Serifs – Video Typography Essentials
For instant clarity, the shape of individual letters in serif fonts tend to be easier to distinguish. Many clients prefer serif fonts because they are more traditional. Often, there are more serif fonts to choose from because serif type has a long history. Serif fonts are modeled after many handwritten texts as well as the initial type used in printing presses.
A potential drawback, however, is that serif fonts can shimmer or vibrate onscreen because they often come to thin or small points. As an alternative, consider sans-serif fonts, which can have a cleaner style and are composed of generally even-weighted lines.
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