Learning After Effects

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I often get asked.... how should I learn After Effects... the answer is slow and steady. After Effects is a tough puzzle that is well worth learning. After Effects is a relatively expensive piece of software with an enormous feature set. It is not a tool that you can just sit down with and pick up in a few hours. If you're going to spend that much money on a piece of software, do not try to figure out that piece of software on your own.

Learning After Effects requires you to spend some time with the program and follow a structured learning regimen. Some of our favorite After Effects learning tools include:




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Important Video – Slightly Off Topic

Today is Diabetes Alert Day.

My company helped produce this video about an important public issue. Please watch.

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Photoshop World is Next Week

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Going to Photoshop World next week? If so I hope to catch up.

Here’s my teaching schedule.

Wednesday, April 2
04:45p-05:45p Building Your Portfolio Online

Thursday, April 3
Motion Graphics Track
08:15a-09:15a Put Your Portfolio on DVD
10:45a-11:45a Typography in Motion
06:00p-07:00p Motion Control 3D, an Introduction

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Nice Review of iWork ‘08 Book

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I just got forwarded a nice review on the Apple Training Series book on iWork ‘08.

“Apple’s iWork applications are quite easy to use. However, if users want to go beyond the meager instructions given in the little pamphlets that come in the box with the software, Apple Training Series: iWork ‘08 is a great way to extend their knowledge of the software.

The applications in the iWork suite are designed to be easy to use from the get-go. Install, launch, poke around a little, do a little dragging and dropping, enter some text, and ...Shazam!.. get surprisingly good results. However, the ease with which users can use the software initially might prevent many from realizing the full potential of the iWork apps. Working through the lessons in Harrington’s manual, The Apple Training Series: iWork '08, will take users to the next level.”

“Richard Harrington has come up with a real winner for Mac users who are serious about developing new and valuable skills with The Apple Training Series: iWork '08, though it may be overkill for casual users of the iWork applications.”

You can read the full review
here – You can get the book here

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Cool Site for iWork Users

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Numbers is a really useful spreadsheet program that comes in the Apple iWork suite. I'm a big fan (I wrote the official book after all). I just stumbled across this great website called NumbersTemplates.com that offers a ton of free templates that makes Numbers even more useful.

Some of my favorites include.

Project Management Template
Baseball Scorecard
Scuba Log

If you are on the fence, don't be. The application suite costs $79, has a 16% market share, and reads and writes all of the Office Formats.

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New Photoshop Book – I Need Your Input

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A new edition of the book, Understanding Adobe Photoshop has been ordered. I want this book to be really great (we're going to keep the best of the last version but add a ton of new stuff). What I'd really like to know is what do you want. More exercises, clearer explanations, more humor? Please tell me... I really do want to know.

Please use the comments below and let me know what you'd like to see. I promise that everyone who replies will get a special download when the book is closer to done. I can't comment too much on timeline, the exact title, etc.... but I promise you'll like it!

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New Book on Video Podcasting is Out

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Our new book called Producing Video Podcasts is shipping. We're really happy with how its turned out. It's a comprehensive title that explores all aspects of producing video podcasts (as well as web video).

If you are a budding podcaster or a multimedia professional I strongly encourage you to check out the book. Here are several links to give you a good idea of what its all about.

The Book:
To OrderRead Chapter 1Table of ContentsIndex
The WebsiteThe Podcast

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21 Years of Apple Evolution

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When I look at what Apple has accomplished its been an interesting journey. The company has released a ton of great products (and also a few clunkers). I have found a great image that lets you see much of the product line laid out chronologically. After all, you can't get to the great Mighty Mouse without first passing the "hockey puck."

It really is pretty interesting to
see the "big" picture. Be sure to click on the graphic so you can zoom in and view.



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Double the Size, Quadruple the Rest

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Many video podcasters are embracing larger video podcast sizes. While the 320X240 size is well-suited for portable players like iPods, those viewing on laptops and televisions prefer the image clarity offered by larger sizes. But what’s the impact of using a 640X480 podcast?

  • File sizes are approximately four times larger.
    • Download times are approximately four times longer.
    • Hosting and delivery costs are approximately four times greater.

Don’t be discouraged, just be sure that you can afford to give people what they want and that they are willing to wait for that larger size. Some podcasters take the “easy” way out and offer both sizes. This strategy can work against you though as your show’s ranking on the iTunes charts can be negatively impactd as each version is tracked seperately.




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What's Your Angle?

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While it may seem a little cliché, another way to refine your show’s concept is to ask the standard Who, What, Where, When, and Why questions.

Who – Who is going to watch the show? Who is going to host the show?

What – What topics will the show cover? What genre or format will it use?

Where – Where will the show be recorded? A studio? On location?

When – When will the show come out? Weekly? Monthly?

Why – Why would a viewer subscribe to the show? Why would they come back for another episode?


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What's Your Preference for the Podcast

It's that time of the month... we'd like your input for the monthly survey.

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