Image courtesy Apple

My production company, like many of yours, has jumped with both feet into the HD waters.  Production is easier than ever with great tapeless acquisition formats.  Post keeps getting simpler with powerful desktop solutions and great breakout boxes.  Seems like the only place it really falls apart is the client review stage.

Sure, you can compress HD clips for web delivery.  Problem is most clients don’t have the monitor resolution, RAM, etc. to view HD (and don’t even get me started on color and contrast issues with the average PC monitor).  You could burn a Blu-ray disc, except at $12 a pop (plus rush courier) that gets pretty expensive (and time consuming). So what’s a discerning post company to do? No the answer is not VHS… it’s Apple TV.

Read the whole story at ProVideoCoalition.com

[never mind the music, cue the video intro] "It's time once again to ask a well-known photographer, instructor or otherwise interesting person the same 10 questions and ask them to Finish the Sentence! This week the sentences are finished by.... ...

Richard Harrington

Check out this fun interview at Dave’s blog.

Like many of you, I went digging to find the most information about the new Final Cut Studio release.  Sure.. there are tutorials and flashy pages on Apple’s site.  These have some great info… but I’m a details kinda guy.  After so poking and prodding… I found these great documents. 

The Final Cut Studio Product Overview shows the new features with great descriptions.  It’s easy to navigate and serves as a menu of what to explore. The document clocks in at 66 pages

Most importantly (for quality nuts) the ProRes white paper offers in-depth technical information about the Apple ProRes codec.  This was just updated to 4:4:4:4… that is fantastic as we have a lossless codec with embedded alpha channels.  Goodbye Animation codec and your sluggish performance.  Read all about it in 22 informative pages.
Start Reading!

Just last month Panasonic updated their P2 software and drivers.  Of course its not always easy to find where this software lives.  Sure you can bookmark the page, but seems like I always need it when I’m in an edit suite or trying to help someone else out through their problems. So, I have solved the problem once and for all (I hope).

I used the URL shortening service TinyURL.com to trim the long URL.
While the software is available at https://eww.pavc.panasonic.co.jp/pro-av/support/desk/e/download.htm that is just too hard to remember. We used the TinyURL service to shorten it to http://tinyurl.com/p2swdl. Just think P2 Software Download and you’ll remember it.